United Way of the Columbia-Willamette

Changing the Way We Work to Break the Cycle of Childhood Poverty

ASSIGNMENT: Fundraising

UNITED WAY OF THE COLUMBIA-WILLAMETTE HAS BEEN PROVIDING FUNDING TO LOCAL NONPROFITS FOR ALMOST 100 YEARS, YET THE NUMBER OF CHILDREN LIVING IN POVERTY IN THE FOUR COUNTIES WHERE IT WORKS WAS CONTINUING TO INCREASE. SOMETHING NEEDED TO CHANGE, SO THEY ARE CHANGING THE WAY THEY WORK. THEY INVITED STUDIO KATE TO TELL THEIR STORY TO DONORS THROUGH AN ANIMATION EXPLAINING A NEW OPTION FOR GIVING AND A NEW OPPORTUNITY TO BE A PART OF A REGION-WIDE MOVEMENT TO BREAK THE CYCLE OF CHILDHOOD POVERTY.