Strategy + Storytelling

In this stage, we spend time together. The best stories emerge from brainstorming and exploring ideas with our clients.

First, we talk broadly about strategy:

  • Why do you want a video? Why do you want a video right now?

  • What do you hope to accomplish with video?

  • How does video help you achieve your goals?

  • How does video support the development and marketing strategies of your organization?

  • Who is your target audience?

  • How will your target audiences see the video?

  • What action do you want the viewer to take after viewing the video?

  • What message do you want to stick in the viewer’s brain? What emotion?

Then we'll talk about story:

  • What action is happening right now (or in the next few weeks) that illustrates the work you do? What live action can we capture right now?

  • Who are the unlikely messengers? Who knows this story inside and out, but is not necessarily the first person you might think of to tell it?

  • Let's get back to 9th grade: What's the climax of the story we want to tell? What's the surprise? The unexpected moment?

Review your source material - Marketing assets, strategic plans, and website
Talk to your staff and stakeholders
Interview story subject(s) to learn as much as we can about them and the story
Storyboard it to get it right
Start getting really excited about making your video, and plan the shoot days like crazy


Our primary services are Strategy + Storytelling, Video Production and Distribution.

Studio Kate is your best friend in these endeavors. We are with you from beginning to end, advocating for your cause. Our goal is to bring your hard work and successes into broad daylight, to illustrate why the world needs your organization.

We primarily work in three formats:

Learn more about Studio Kate's Video Production and Distribution offerings.