This year, United Way is doing something different. When the United Way of the Columbia-Willamette takes their fundraising campaign out to over 3,000 businesses this fall, they’ll be using a two-minute animation to share this region’s imperative: breaking the cycle of childhood poverty. In the past, they’ve used actors to get their message across. This year, they wanted to include real people who live right here. Our solution was an animation featuring photographs of kids from across the region participating in United Way-funded programs. United Way has never done something like this before, and they trusted us to get their story to their audiences through new ways.
Studio Kate didn’t do it alone. We had amazing partners at United Way -- Keith Thomajan, Marcie Wilms, Laura O’Brien, Rose Hart, Love Centerwall, Alejandro Queral and numerous members of their development staff -- and a talented team at Studio Kate: Jinx Faulkner (creative, writing), Josh Balleza (animation), Jan Sonnenmair (photography), Kate Sokoloff (creative), and Julie Beals (copyeditor). In Both Ears connected us with the sonorous voice of Lowell Deo. Finally, we went to our “go to” for music -- Marmoset -- and selected the soundtrack “Celestial South.” You’ll see shorter versions of the animation on broadcast channels and Comcast over the next few months. If you see it anywhere, please forward it along. We need to spread the word. We need to break the cycle of childhood poverty right here, right now.